Data Collectionhard
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A survey asks: "How satisfied are you with the customer service you received?" on a 5-point scale.
Two randomly assigned versions:
Version A (Positive Last): 1 = Very Dissatisfied, 2 = Dissatisfied, 3 = Neutral, 4 = Satisfied, 5 = Very Satisfied
Version B (Negative Last): 1 = Very Satisfied, 2 = Satisfied, 3 = Neutral, 4 = Dissatisfied, 5 = Very Dissatisfied
Results: Version A mean = 3.9; Version B mean = 2.8
Which best explains this difference?
A survey asks: "How satisfied are you with the customer service you received?" on a 5-point scale.
Two randomly assigned versions:
Version A (Positive Last): 1 = Very Dissatisfied, 2 = Dissatisfied, 3 = Neutral, 4 = Satisfied, 5 = Very Satisfied
Version B (Negative Last): 1 = Very Satisfied, 2 = Satisfied, 3 = Neutral, 4 = Dissatisfied, 5 = Very Dissatisfied
Results: Version A mean = 3.9; Version B mean = 2.8
Which best explains this difference?