Data Visualizationmedium
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A stacked area chart tracks monthly website traffic by source (Organic, Paid, Direct) over 4 weeks. In Week 1: Organic=2000, Paid=1000, Direct=500. In Week 2: Organic=2500, Paid=1200, Direct=500. The middle band (Paid) visibly narrows from Week 1 to Week 2, even though actual Paid traffic increased from 1000 to 1200. Why?
A stacked area chart tracks monthly website traffic by source (Organic, Paid, Direct) over 4 weeks. In Week 1: Organic=2000, Paid=1000, Direct=500. In Week 2: Organic=2500, Paid=1200, Direct=500. The middle band (Paid) visibly narrows from Week 1 to Week 2, even though actual Paid traffic increased from 1000 to 1200. Why?