Data Collectionhard
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A market researcher must choose between two survey methods:
- Method A: Online survey, expected n = 5,000, response rate ~15%, estimated cost = $2,000
- Method B: Telephone survey, expected n = 800, response rate ~45%, estimated cost = $6,000
Assuming both methods reach the target population equally, which statement is correct about the trade-off?
Multiple answers may be correct.
A market researcher must choose between two survey methods:
- Method A: Online survey, expected n = 5,000, response rate ~15%, estimated cost = $2,000
- Method B: Telephone survey, expected n = 800, response rate ~45%, estimated cost = $6,000
Assuming both methods reach the target population equally, which statement is correct about the trade-off?
Multiple answers may be correct.