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A consumer research firm studies attitudes toward a new smartphone across income levels. They recruit 500 participants using quota sampling:
- 100 participants in each income bracket: <$30K, $30–60K, $60–100K, $100–150K, $150K+
- Interviewers approach people in shopping malls to fill quotas
Which statements correctly characterize this quota sampling design?
A consumer research firm studies attitudes toward a new smartphone across income levels. They recruit 500 participants using quota sampling:
- 100 participants in each income bracket: <$30K, $30–60K, $60–100K, $100–150K, $150K+
- Interviewers approach people in shopping malls to fill quotas
Which statements correctly characterize this quota sampling design?